Managing Services: Challenges and Innovation

Managing Services: Challenges and Innovation
ISBN-10
019969608X
ISBN-13
9780199696086
Category
Business & Economics
Pages
225
Language
English
Published
2014
Publisher
Oxford University Press
Authors
Irena Grugulis, Kathryn Haynes

Description

The book is a collection of perspectives on service and service management written by leading researchers in the field. It considers the range and importance of services, the challenges of managing services and recent contemporary innovations in services and service management.

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