Managing Services: Marketing, Operations, and Human Resources
- ISBN-10
- 0135447011
- ISBN-13
- 9780135447017
- Pages
- 472
- Language
- English
- Published
- 1992
- Publisher
- Prentice Hall
- Author
- Christopher H. Lovelock
Description
A blend of conceptual articles and strategic insights, this collection of readings and cases shows that effectuve managenent of service businesses requires the integration of marketing, operations, and human resources management functions.
