Marketing Game
- ISBN-10
- 0071203982
- ISBN-13
- 9780071203982
- Category
- Management games
- Pages
- 100
- Language
- English
- Published
- 2002
- Author
- Charlotte H. Mason
Description
The Marketing Game is a competitive marketing strategy simulation that allows students the opportunity to apply their marketing knowledge in a fun and interesting way. The Marketing Game is applicable for all areas of Marketing and all levels because the game is not based on just one simulation. Rather it is based on several simulations with one integrated framework. The instructor can decide the level of complexity by selecting the number of decision areas a student is forced to consider, thus making the game equally applicable for a first year Principles student and a Graduate student. The instructor can also "set up" or adjust the marketing environments in the simulation to meet specific learning or teaching objections, and can decide if students will compete in groups against each other, or simply against themselves. The Marketing Game is based on realistic marketing and realistic marketing relationships, and allows for maximum flexibility.
Get the book
Similar books
-
游戏改变企业
By Michael H. Hugos, 王磊, 张猛本书介绍游戏的实用性和潜力,讨论将游戏与业务运营结合起来后,对个人,公司和业务产生的影响.全书分为三个部分.第一部分是第l章到第4章 ...
-
The Marketing Game!
By William D. Perreault, Charlotte H. MasonFlexibility is the key word for this outstanding simulation. Your students, whether undergraduate or MBAs, will find the challenges and decisions which must be made rewarding. The Marketing Game! is several simulations in one!
-
The Business Strategy and Policy Game
By David L. Eldredge, Donald L. BatesThe Business Strategy and Policy Game
-
The Organization Game: A Simulation in Organizational Behavior, Design, Change, and Development
By Robert H. MilesThe Organization Game: A Simulation in Organizational Behavior, Design, Change, and Development
-
The Organization Game: A Simulation : Administrator's Guide
By W. Alan Randolph, Robert H. MilesThe Organization Game: A Simulation : Administrator's Guide
-
Instructor's Manual, The Organization Game: A Simulation in Organizational Behavior, Design, Change, and Development
By W. Alan Randolph, Robert H. MilesInstructor's Manual, The Organization Game: A Simulation in Organizational Behavior, Design, Change, and Development
-
Organization Game: A Simulation Participant's Manual
By W. Alan Randolph, Robert H. Miles, Edward R. KemeryThis is a behavioral simulation that provides students and managers the opportunity to engage in managing a realistic organization over its life cycle.
-
Chairman of the Board
By Louis E. Boone, Jerry Funk, Warren A. Smith... the gamebook is based on solving a mystery in a fictitious corporation. One of the characters is guilty, and it is [the reader's] job to try to find out who that person is and what he or she did.-Pref.
-
Games Teams Play: Dynamic Activities for Tapping Work Team Potential
By Leslie BendalyA collection of 50 games, exercises and activities that teach lessons about communication, cohesiveness and participation, while promoting group synergy.