本书介绍游戏的实用性和潜力,讨论将游戏与业务运营结合起来后,对个人,公司和业务产生的影响.全书分为三个部分.第一部分是第l章到第4章 ...
The Marketing Game is a competitive marketing strategy simulation that allows students the opportunity to apply their marketing knowledge in a fun and interesting way.
Flexibility is the key word for this outstanding simulation. Your students, whether undergraduate or MBAs, will find the challenges and decisions which must be made rewarding. The Marketing Game! is several simulations in one!
The Business Strategy and Policy Game
The Organization Game: A Simulation in Organizational Behavior, Design, Change, and Development
The Organization Game: A Simulation : Administrator's Guide
This is a behavioral simulation that provides students and managers the opportunity to engage in managing a realistic organization over its life cycle.
... the gamebook is based on solving a mystery in a fictitious corporation. One of the characters is guilty, and it is [the reader's] job to try to find out who that person is and what he or she did.-Pref.
A collection of 50 games, exercises and activities that teach lessons about communication, cohesiveness and participation, while promoting group synergy.