Service Management: Operations, Strategy, and Information Technology
- ISBN-10
- 007231267X
- ISBN-13
- 9780072312676
- Series
- Service Management
- Category
- Service industries
- Pages
- 646
- Language
- English
- Published
- 2001
- Authors
- James A. Fitzsimmons, Mona J. Fitzsimmons
Description
The role of services in an economy - The nature of services - Service quality - Service strategy - New service development and process design - The supporting facility - Service facility location - The service encounter - Internet service - ...
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Other editions
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- 2013
- - pages
- Paperback
- -
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- 2014
- - pages
- Paperback
- McGraw-Hill Europe
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