Foundations of Marketing
- ISBN-10
- 0077167953
- ISBN-13
- 9780077167950
- Series
- Foundations of Marketing
- Category
- BUSINESS et ECONOMICS / Marketing / General
- Pages
- 358
- Language
- English
- Published
- 2015
- Authors
- David Jobber, John Fahy
Description
Discovera framework for digital marketing and social media that will help students navigate this rapidly changing field, how marketing adds value to customers and organisations, how innovative brand positioning drives commercial success, ...
