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In addition to a well-respected, distinguished author team, authoritative coverage, and comprehensive yet consolidated coverage, the Fourth Edition includes new advertisements, photos, and screen shots throughout the text; activities ...
Foundations of Marketing Online, 3/e, is a multimedia eBook created to meet the needs of interactive learners. The eBook contains the same material as the printed text but is priced at nearly half the standard retail price of the paperback.
Foundations of Marketing: Custom Edition 2010-2011
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Foundations of Marketing
This contemporary introductory text explores the key areas of marketing within an international context.
This text begins by introducing basic concepts from the ground up, such as the marketing environment, customer behaviour and segmentation and positioning.
Foundations of Marketing
Foundations of Marketing
Foundations of Marketing: Custom Edition for Texas A&M : Marketing 321
This text begins by introducing basic concepts from the ground up, such as the marketing environment, customer behaviour and segmentation and positioning.
Discovera framework for digital marketing and social media that will help students navigate this rapidly changing field, how marketing adds value to customers and organisations, how innovative brand positioning drives commercial success, ...
This text begins by introducing basic concepts from the ground up, such as the marketing environment, customer behaviour and segmentation and positioning.
Foundations of Marketing: Custom Edition 2010-2011
Foundations of Marketing
Foundations of Marketing