Foundations of Marketing

  • Foundations of Marketing
    By William M. Pride, O. C. Ferrell

    ... Jake, 198 Sprott, David E., 375 Stakhovych, Stanislav, 171 Stampler, Laura, ... 61, 64 Tiago, Maria Teresa Pinheiro Melo Borges, 215 Timberlake, Justin, ...

  • Foundations of Marketing
    By William M. Pride, O. C. Ferrell

    William M. Pride, O. C. Ferrell ... 6 7 Michael D. Johnson, Andreas Herrmann, and Frank Huber, “Evolution ... 107 Aubry R. Fowler III, Barry J. Babin, and May K. Este, “Burning for Fun or Money: Illicit Consumer Behavior in a ...

  • Foundations of Marketing
    By William M. Pride, O. C. Ferrell

    Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

  • Foundations of Marketing
    By O. C. Ferrell, William Pride

    In addition to a well-respected, distinguished author team, authoritative coverage, and comprehensive yet consolidated coverage, the Fourth Edition includes new advertisements, photos, and screen shots throughout the text; activities ...

  • Foundations of Marketing
    By O. C. Ferrell, William Pride

    Foundations of Marketing Online, 3/e, is a multimedia eBook created to meet the needs of interactive learners. The eBook contains the same material as the printed text but is priced at nearly half the standard retail price of the paperback.

  • Foundations of Marketing: Custom Edition 2010-2011
    By William M. Pride, O. C. Ferrell, Texas A & M University. Department of Marketing

    Foundations of Marketing: Custom Edition 2010-2011

  • Foundations of Marketing
    By Louis E. Boone, David L. Kurtz, M. Dale Beckman

    Buyers are usually unable to - Figure 12-3 Marketing Expenditures as a Percentage of Gross Sales. 7Sidney P. Feldman and Merline C. Spencer , “ The Effect of Personal Influence in the Selection of Consumer Services , ” in Peter ...

  • Foundations of Marketing
    By Louis E. Boone, David L. Kurtz, M. Dale Beckman

    According to Regis Duffy , Ph.D. , president Company Background of Diagnostic Chemicals Ltd. ( DCL ) , the new DCL was founded in 1970 , while Dr. Duffy breed of physician is reluctant to diagnose the simplest of ailments without the ...

  • Foundations of Marketing
    By Louis E. Boone, David L. Kurtz, M. Dale Beckman

    Foundations of Marketing

  • Foundations of Marketing
    By Jonathan Groucutt

    This contemporary introductory text explores the key areas of marketing within an international context.

  • Foundations of Marketing
    By David Jobber, John Fahy

    This text begins by introducing basic concepts from the ground up, such as the marketing environment, customer behaviour and segmentation and positioning.

  • Foundations of Marketing
    By Pride

    Foundations of Marketing

  • Foundations of Marketing

    Foundations of Marketing

  • Foundations of Marketing: Custom Edition for Texas A&M : Marketing 321
    By William M. Pride, O. C. Ferrell, Texas A & M University. Department of Marketing

    Foundations of Marketing: Custom Edition for Texas A&M : Marketing 321

  • Foundations of Marketing
    By David Jobber, John Fahy

    This text begins by introducing basic concepts from the ground up, such as the marketing environment, customer behaviour and segmentation and positioning.

  • Foundations of Marketing
    By David Jobber, John Fahy

    Discovera framework for digital marketing and social media that will help students navigate this rapidly changing field, how marketing adds value to customers and organisations, how innovative brand positioning drives commercial success, ...

  • Foundations of Marketing
    By David Jobber, John Fahy

    This text begins by introducing basic concepts from the ground up, such as the marketing environment, customer behaviour and segmentation and positioning.

  • Foundations of Marketing: Custom Edition 2010-2011
    By William M. Pride, O. C. Ferrell, Texas A & M University. Department of Marketing

    Foundations of Marketing: Custom Edition 2010-2011

  • Foundations of Marketing
    By William M. Pride, Odies Collins Ferrell

    Foundations of Marketing

  • Foundations of Marketing

    Foundations of Marketing