Foundations of Marketing
- ISBN-10
- 1526847345
- ISBN-13
- 9781526847348
- Series
- Foundations of Marketing
- Category
- Business & Economics
- Pages
- 424
- Language
- English
- Published
- 2019-03-19
- Authors
- David Jobber, John Fahy
Description
The book presents an accessible introduction to marketing. Packed with examples and end of chapter case studies highlighting the real world application of marketing concepts, the book features digital marketing integrated throughout the chapters as well as a chapter on marketing planning and strategy
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