Introduction to Mass Communication: Media Literacy and Culture Updated Edition
- ISBN-10
- 0077403894
- ISBN-13
- 9780077403898
- Series
- Introduction to Mass Communication
- Category
- Social Science
- Language
- English
- Published
- 2012-01-13
- Publisher
- McGraw-Hill Education
- Author
- Stanley Baran
Description
Introduction to Mass Communication: Media Literacy and Culture encourages students to be active media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first, and remains the only, university-level text to make media literacy central to its approach, and given recent national and global turmoil, its emphasis on media use and democracy could not be more timely.
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Other editions
-
- 2014-01-13
- 480 pages
- Paperback
- McGraw-Hill Education
-
- 2013-01-16
- 464 pages
- Paperback
- McGraw-Hill Education
-
- 2010-01-19
- - pages
- Paperback
- McGraw-Hill Education
-
- 2024
- - pages
- Paperback
- McGraw-Hill Companies
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