Introduction to Mass Communication: Media Literacy and Culture Updated Edition

Description

Introduction to Mass Communication: Media Literacy and Culture is an integrated program that encourages students to be active media consumers and gives them a deeper understanding of the role that the media plays in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first, and remains the only, university-level program to make media literacy central to its approach, and given recent national and global turmoil, its emphasis on media use and democracy could not be more timely. New for the eighth edition, Connect Mass Communication combines contemporary course content and groundbreaking digital tools to create a unique learning environment. With Connect Mass Communication, the Introduction to Mass Communication: Media Literacy and Culture program integrates an interactive eBook with dynamic online activities and assignments that help students study more efficiently and effectively. A new bank of CNN videos helps students learn the impact of media through a cultural and global lens. LearnSmart, McGraw-Hill's adaptive learning system, assesses students' knowledge of course content and maps out personalised study plans for success.

Get the book

Amazon.com

Search the book

eBay.com

Search the book

Other editions

• 

  Introduction to Mass Communication: Media Literacy and Culture

  • 2013-01-16
  • 464 pages
  • Paperback
  • McGraw-Hill Education
• 

  Introduction to Mass Communication: Media Literacy and Culture Updated Edition

  • 2012-01-13
  • - pages
  • Paperback
  • McGraw-Hill Education
• 

  Introduction to Mass Communication: Media Literacy and Culture, Updated Edition

  • 2010-01-19
  • - pages
  • Paperback
  • McGraw-Hill Education
• 

  Introduction to Mass Communication: Media Literacy and Culture

  • 2024
  • - pages
  • Paperback
  • McGraw-Hill Companies

Similar books

• 

  Introduction to Mass Communication: Media Literacy and Culture

  By Stanley J. Baran

  Requerimientos del sistema para el disco acompañante: Windows (OS 2000) or Mac (OS 9.x and up), 32 MB RAM, 4x CD-ROM drive. Netscape or Microsoft IE Browser (version 5.x or higher).

• 

  Looseleaf Introduction to Mass Communication: Media Literacy and Culture

  By Stanley Baran

  The new edition maintains its commitment to enhancing students’ critical thinking and media literacy skills.

• 

  Mass Communications and Media Studies: An Introduction

  By Peyton Paxson

  Retaining the successful organization of the 1st edition, Peyton Paxson writes in an accessible and well-organized manner, catering to both the needs of students and instructors.

• 

  Mass Communications and Media Studies: An Introduction

  By Peyton Paxson

  Divided into twelve chapters, it can be used in either 16-week semesters or 12-week terms. Focused in its approach and comprehensive in its coverage, this is the textbook of choice for mass communication and media studies students.

• 

  Mass Communication: Living in a Media World

  By Ralph E. Hanson

  In every chapter of this bestselling text, students will explore the latest developments and current events that are rapidly changing the media landscape.

• 

  Mass Communication, an Introduction

  By John R. Bittner

  Mass Communication, an Introduction

• 

  Media & Culture: An Introduction to Mass Communication

  By Richard Campbell, Christopher R. Martin, Bettina Fabos

  Rev. ed. of: Media and culture. 2nd ed. c2000. Includes bibliographical references (p. 575-582) and index.

• 

  Media Today: An Introduction to Mass Communication

  By Joseph Turow

  This book uses a media systems approach to look closely at the production, distribution, and exhibition of media, from Hollywood films to Facebook, to discover cultural, political, and economic forces that shape media now.

• 

  Converging Media: A New Introduction to Mass Communication

  By John V. Pavlik, Shawn McIntosh

  Placing convergence at the center of the discussion, Converging Media: A New Introduction to Mass Communication, Sixth Edition, uses the technologies we employ every day to explain our current media environment--and to consider where we ...

• 

  Loose Leaf Introduction to Mass Communication: Media Literacy and Culture

  By Stanley J. Baran

  The tenth edition maintains its commitment to enhancing students’ critical thinking and media literacy skills.