Consumer Behavior: Buying, Having, and Being
- ISBN-10
- 0130950084
- ISBN-13
- 9780130950086
- Series
- Consumer Behavior
- Category
- Consumer behavior
- Pages
- 549
- Language
- English
- Published
- 2002
- Author
- Michael R. Solomon
Description
For consumer behavior courses. This text is the leading undergraduate book for consumer behavior. It's very current, hip and engaging, while reflecting the latest research.
Get the book
Other editions
Similar books
-
Consumer Behavior For Dummies
By Laura LakeConsumer behaviour.
-
Consumer Behavior
By SolomonConsumer Behavior
-
Consumer Behavior
By James F. Engel, Roger D. Blackwell, Paul W. MiniardCONSUMER BEHAVIOR, 10th Edition offers a practical, business approach, designed to help students apply consumer behavior principles to their studies in business and marketing, to their future business careers, and...
-
Emotion and Reason in Consumer Behavior
By Arjun ChaudhuriEmotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand.
-
Consumer Behavior: Concepts and Applications
By David L. Loudon, Albert J. Della BittaTextbook
-
Consumer Behavior: Buying, Having, and Being
By Michael R. SolomonSolomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences. Consumers Ru≤ Perception; Learning and Memory;...
-
Online Consumer Behavior: Theory and Research in Social Media, Advertising, and E-tail
By Angeline CloseFirst Published in 2012. Routledge is an imprint of Taylor & Francis, an informa company.
-
A Primer on Consumer Behavior: A Guide for Managers
By David W. StewartThis book is intended to provide a quick, highly accessible introduction to key issues and concepts necessary for understanding market demand, designing successful products and services, and for creating effective marketing programs.
-
Consumer Behavior and Insights
By Diane Phillips, Isabelle Szmigin, Maria PiacentiniUsing insights from the field, the executive suite, and academia, this text explores the variety of forces that impact consumer behavior to provide a unique and compelling view of the realities of the consumer experience.
-
Consumer Behavior and Culture: Consequences for Global Marketing and Advertising
By Marieke de MooijThis edition has been updated to include: An insight into the different roles of the internet and the growing influence of social media An exploration of the various psychological and sociological aspects of human behavior, such as concept ...