The Strategy and Tactics of Pricing: A Guide to Growing More Profitably
- ISBN-10
- 0131856774
- ISBN-13
- 9780131856776
- Series
- The Strategy and Tactics of Pricing
- Category
- Business & Economics
- Pages
- 349
- Language
- English
- Published
- 2006
- Publisher
- Prentice Hall
- Authors
- Thomas T. Nagle, John E. Hogan
Description
For Pricing Strategy or Pricing and Product Policy courses in MBA and/or advanced undergraduate marketing courses The Strategy and Tactics of Pricing provides a comprehensive, practical, step-by-step guide to pricing analysis and strategy development.
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Other editions
-
- 1987
- 351 pages
- Paperback
- Prentice Hall
-
- 2023-07-31
- 422 pages
- Paperback
- Taylor & Francis
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