For Pricing Strategy or Pricing and Product Policy courses in MBA and/or advanced undergraduate marketing courses The Strategy and Tactics of Pricing provides a comprehensive, practical, step-by-step guide to pricing analysis and strategy development.
The Strategy and Tactics of Pricing: International Student Edition
This edition features a new discussion on harnessing concepts from behavioral economics as well as a more streamlined "value cascade" structure to the topics.
First published 2011, 2006, 2002, 1995, 1987 by Pearson Education, Inc. Published 2016 by Routledge 2 Park Square, Milton Park, Abingdon, Oxon OX144RN 711 Third Avenue, New York, NY 10017, USA Routledge is an imprint of the Taylor ...
This text strikes an appropriate balance between quantitative skill sets and the qualitative concepts necessary for business growth.
For Pricing Strategy or Pricing and Product Policy courses in MBA and/or advanced undergraduate marketing courses The Strategy and Tactics of Pricing provides a comprehensive, practical, step-by-step guide to pricing analysis and strategy ...
This customer-focus theme is evident throughout the text.
L Robert L. Phillips, Pricing and Revenue Optimization (Stanford: Stanford Business Books, 2005). L Phillips, Pricing and Revenue Optimization. L Phillips, Pricing and Revenue Optimization. i Michael Dunne and Robert P. Desisto, ...
This book will answer the following key questions: • What price can you ask? • What pricing strategy will you adopt? • Whether you launched a startup or work for a big tech company is not important.
Based on in-depth, first-hand experience with hundreds of companies, this book is designed to provide managers with comprehensive guidance through the maze of pricing issues.
This book will provide entrepreneurs with valuable insight into competitively pricing their products and services." —Wade A. Keiffer, Vice President/Business Development Officer, First Citizens Community Bank "Setting Profitable Prices by ...