The Strategy and Tactics of Pricing: A Guide to Growing More Profitably

The Strategy and Tactics of Pricing: A Guide to Growing More Profitably
ISBN-10
0131856774
ISBN-13
9780131856776
Series
The Strategy and Tactics of Pricing
Category
Business & Economics
Pages
349
Language
English
Published
2006
Publisher
Prentice Hall
Authors
Thomas T. Nagle, John E. Hogan

Description

For Pricing Strategy or Pricing and Product Policy courses in MBA and/or advanced undergraduate marketing courses The Strategy and Tactics of Pricing provides a comprehensive, practical, step-by-step guide to pricing analysis and strategy development.

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