First published 2011, 2006, 2002, 1995, 1987 by Pearson Education, Inc. Published 2016 by Routledge 2 Park Square, Milton Park, Abingdon, Oxon OX144RN 711 Third Avenue, New York, NY 10017, USA Routledge is an imprint of the Taylor ...
" -- Eric G. Mitchell, President, "The Professional Pricing Society" "Most executives name pricing as their major challenge and major weakness. This book is an answer. It is full of new ideas arid insights.
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The Strategy and Tactics of Pricing: A Guide to Growing More Profitably
The Strategy and Tactics of Pricing: International Student Edition
Thomas Nagle appears as first named author on earlier editions.
The Strategy and Tactics of Pricing
L Robert L. Phillips, Pricing and Revenue Optimization (Stanford: Stanford Business Books, 2005). L Phillips, Pricing and Revenue Optimization. L Phillips, Pricing and Revenue Optimization. i Michael Dunne and Robert P. Desisto, ...
In this book's balanced presentation of quantitative instruction and qualitative concepts, learn more about the influences that should guide your decision making.
This customer-focus theme is evident throughout the text.