Delivering the Promise of Your Brand, Keeping the Promise ... and Other Keys to Creating Brands People Love
- ISBN-10
- 0132142961
- ISBN-13
- 9780132142960
- Category
- Branding (Marketing)
- Pages
- 7
- Language
- English
- Published
- 2010
- Authors
- Donna Heckler, Brian Till
Description
"This Element is an excerpt from The truth about creating brands people love (ISBN: 9780137128167) by Brian D. Till and Donna Heckler. Build a brand that everyone in the organization owns, lives, loves--and shines through in every customer interaction. A brand is a promise you make to your consumers. That promise has two parts: what you say you are promising, and what you actually deliver"--Resource description page.
Get the book
Similar books
-
Delivering the Promise of Your Brand, Keeping the Promise. . .and Other Keys to Creating Brands People Love: Keeping the...
By Donna D. Heckler, Brian D. TillKeeping the Promise. . .and Other Keys to Creating Brands People Love Brian D. Till, Donna D. Heckler. Effective Branding Begins with a Name...And Other Keys to Creating Brands People Love Get branding right from the start, ...
-
Effective Branding Begins with a Name. . .And Other Keys to Creating Brands People Love
By Donna D. Heckler, Brian D. TillThis Element is an excerpt from The Truth About Creating Brands People Love (ISBN: 9780137128167) by Brian D. Till and Donna Heckler.
-
Powerful Social Media, Branding, PR Practices (Collection)
By FT Press DeliversGood branding starts with the name—the representation of the brand, conjuring images, concepts, and experiences. The name is the foundation. Effective Branding Begins with a Name...And Other Keys to Creating Brands People Love.
-
Beyond the Familiar: Long-Term Growth through Customer Focus and Innovation
By Patrick Barwise, Sean MeehanBeyond the Familiar describes the challenge and offers practical tips on how to overcome it. As such, the book is a valuable 'how-to' guide and training tool for any business leader.
-
The Truth About Creating Brands People Love
By Donna D. Heckler, Brian D. TillA recent campaign that seemed heavy on the “how you say it,” but light on the “what you say” was the Burger King advertising that featured the larger-than-life big-headed king. In the ads, this “Big King” kept popping up in surprising ...
-
Marketing For Dummies
By Jeanette Maw McMurtryThis book contains the insights, tips, and tactics you need to build successful and sustainable brands, marketing programs, ... You are limited only by the limitations you put on yourself. Get set. Go. And have fun! Introduction ...
-
Branding For Dummies
By Barbara Findlay Schenck, Bill ChiaravalleThis plain-English guide will help you brand everything from products to services to individuals.
-
Aaker on Branding: 20 Principles That Drive Success
By David AakerAn expert presents in a compact form the 20 essential principles of branding that will lead to the creation of strong brands.
-
How to Make Money with Social Media: An Insider's Guide to Using New and Emerging Media to Grow Your Business
By Jamie Turner, Reshma ShahAn Insider's Guide to Using New and Emerging Media to Grow Your Business Jamie Turner, Reshma Shah ... Shane Company, his chain of jewelry stores, left people wondering whether the brand could truly deliver on its promise to be their ...
-
The Edge: 50 Tips from Brands that Lead
By Allen P. AdamsonExplains how top brands have maintained a competitive edge, how rapid Internet-based networks are challenging the control of brand reputation, and how companies can safeguard marketing messages for maximum clarity, focus, and profit.