E-commerce 2014: Business, Technology, Society

E-commerce 2014: Business, Technology, Society
ISBN-10
013302444X
ISBN-13
9780133024449
Category
Electronic commerce
Pages
804
Language
English
Published
2013-11-21
Publisher
Prentice Hall
Authors
Kenneth C. Laudon, Carol Guercio Traver

Description

This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce—technology change, business development, and social issues—to provide a coherent conceptual framework for understanding the field.

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