The Marketing Plan Handbook
- ISBN-10
- 0133078353
- ISBN-13
- 9780133078350
- Series
- The Marketing Plan Handbook
- Category
- Marketing
- Language
- English
- Published
- 2014
- Author
- Marian Burk Wood
Description
For marketing courses that focus on creating a marketing plan. A step-by-step guide to creating a customized marketing plan. The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customised marketing plan.
Get the book
Other editions
-
- 2015-08-11
- 324 pages
- Ebook
- Entrepreneur Press
-
- 2015
- 324 pages
- Paperback
- Entrepreneur Press
-
- 2010-02-05
- 272 pages
- Paperback
- Entrepreneur Press
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