The Marketing Plan Handbook
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The Marketing Plan Handbook: Develop Big-Picture Marketing Plans for Pennies on the Dollar
By Robert W. BlyDevelop Big-Picture Marketing Plans for Pennies on the Dollar Robert W. Bly ... In 1961, Rosser Reeves published his classic book Reality in Advertising, in which he introduced the notion of the unique selling proposition, or USP.
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The Marketing Plan Handbook
By Marian Burk Wood'The Marketing Plan Handbook' guides students through the step-by-step creation of a customized marketing plan.
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The Marketing Plan Handbook: Develop Big-Picture Marketing Plans for Pennies on the Dollar
By Robert W. BlyWhether embarking on a new venture or reviving a current business, business owners need this practical handbook for market success and survival.
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The Marketing Plan Handbook
By Marian Burk WoodA step-by-step guide to creating a customized marketing plan. The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customised marketing plan.
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The Marketing Plan Handbook: Develop Big-Picture Marketing Plans for Pennies on the Dollar
By Robert BlyDon't stop. Start reading this book now—before your competition does!" —Steve Wexler, president of The Steve Wexler Creative Group