The Marketing Plan Handbook: Develop Big-Picture Marketing Plans for Pennies on the Dollar
- ISBN-10
- 1613083033
- ISBN-13
- 9781613083031
- Series
- The Marketing Plan Handbook
- Category
- Business & Economics
- Pages
- 324
- Language
- English
- Published
- 2015-08-11
- Publisher
- Entrepreneur Press
- Author
- Robert W. Bly
Description
Deliver Big-Picture Marketing Plans for Pennies on the Dollar Successful marketing expert and copywriter Robert W. Bly cuts through the clutter of short-lived marketing techniques and trendy gimmicks to reveal the critical steps you need to cross over from business owner to marketplace competitor. Dishing bite-sized lessons, supported by in-chapter exercises and end-of-chapter actions, Bly coaches you in creating an effective marketing plan that produces the results of an expensive marketing consultant without the hefty cost. Learn how to: Develop a clear business vision Position your business and services strategically Research your market and target your ideal client Integrate online and offline marketing Put measurements in place to assess marketing tactics Create an effective implementation schedule Review and troubleshoot for future success and growth Whether embarking on a new venture or reviving your current business plan, this practical handbook provides the next steps toward business success and survival.
Get the book
Other editions
-
- 2015
- 324 pages
- Paperback
- Entrepreneur Press
-
- 2010-02-05
- 272 pages
- Paperback
- Entrepreneur Press
Similar books
-
The Marketing Plan Handbook, 4th Edition
By Alexander ChernevThe Marketing Plan Handbook can benefit managers in all types of organizations.
-
The Marketing Plan Handbook, 5th Edition
By Alexander ChernevWhether you manage a small business seeking to formalize the planning process, a startup seeking venture-capital financing, a fast-growth company considering an initial public offering, or a large multinational corporation, you can gain ...
-
The Marketing Plan Handbook
By Marian Burk WoodA step-by-step guide to creating a customized marketing plan. The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customised marketing plan.
-
The Marketing Plan
By William A. CohenThis book is not just a "how to" book, it also explains the importance of a well-formulated marketing plan and encourages reader participation by including activities.
-
The Marketing Plan Handbook, 3rd Edition
By Alexander ChernevThis book can benefit managers in all types of companies. For startups and companies bringing new products to the market, it outlines a process for developing a winning marketing plan to launch a new offering.
-
The Marketing Plan
By William A. CohenWith this practical guide, you get: * Step-by-step instructions: This easy-to-follow, logical approach keeps you clearly focused on what you need to do to develop a successful marketing plan. * Time-saving forms: These worksheets, including ...
-
The Marketing Plan Handbook
By Marian Burk Wood'The Marketing Plan Handbook' guides students through the step-by-step creation of a customized marketing plan.
-
The Marketing Plan: A Handbook
By Marian Burk WoodFor marketing planning, marketing management and marketing strategy courses. This practical, hands-on supplement enables students to develop a realistic, customized marketing plan applying marketing concepts learned in the classroom. The...
-
The Marketing Plan Handbook, 4th Edition
By Marian Burk WoodThe Marketing Plan Handbook, 4th Edition
-
Marketing Plan Handbook and Marketing Plan Pro
By Marian WoodInstructors: This handbook is available at a deep discount, but only when ordered shrink-wrapped with another Prentice Hall text. Contact your local sales rep for value-pack options and ISBNs.