Basic Marketing Research: Applications to Contemporary Issues

ISBN-10: 0133768562
ISBN-13: 9780133768565
Series: Basic Marketing Research
Category: CD-ROM diske
Language: English
Published: 2002
Author: Naresh K. Malhotra

Description

Designed for undergraduate courses in marketing research. Written from the perspective of users of marketing research, this text presents concepts and principles at a basic level. It includes exercises and activities as well as short and long case studies.