For courses in International Business. This Global Edition has been edited to include enhancements making it more relevant to students outside the United States An innovative teaching and learning system that captures the spirit of International Business. Based on the authors' collective teaching and working experience-as well as discussions with hundreds of practitioners, students, and faculty-International Business: The New Realities is a complete teaching and learning system that seamlessly integrates cases, exercises, and videos.
This sixth volume in the Academy of International Buiness Series presents leading-edge research on contemporary themes in international business.
Softbound - New, softbound print book.
Providing an overview of the strategies and operations involved in internationalizing Chinese firms, this book is an essential read for those researching emerging markets and globalization in general, as well as Asian Business more ...
Porter believes that successful international trade These firms may make horizontal investments , pro- comes from the interaction of four country- and ducing the same goods abroad as they do at home , firm - specific elements : or they ...
The book takes a multidisciplinary, multi-perspective approach, placing International Business in its political, social and ethical context as well as its economic one.
Not merely about compliance, this book emphasizes how to use the law to create value and competitive advantage.
The 13th volume of the Academy of International Business series reflects the complex challenges managers face in today's global economy. A novel range of issues brings together two important contemporary themes in international business.
The second edition has been thoroughly updated and features greater coverage of emerging markets with a new chapter and seven new cases.
The volume is conceived as a self-learning material as it includes the keys to most activities although it needs to be supported by the instructor in the classroom, trying to emphasise the written and oral communicative necessities of the ...
... Contemporary and Data Driven Approaches (1st ed.). Routledge. Hagerty, J. (2015). Harley-Davidson's Hurdle: Attracting Young Motorcycle Riders. Wall Street Journal. [online]. Available at www.wsj.com/articles/canharley-davidson ...