International Business: The Challenges of Globalization

International Business: The Challenges of Globalization
ISBN-10
0133866246
ISBN-13
9780133866247
Series
International Business
Category
Business & Economics
Pages
464
Language
English
Published
2015-01-15
Publisher
Prentice Hall
Authors
John J. Wild, Kenneth L. Wild

Description

NOTE: You are purchasing a standalone product; MyManagementLab does not come packaged with this content. If you would like to purchase both the physical text andMyManagementLab search for ISBN-10: 0133973026 /ISBN-13:9780133866247. That package includes ISBN-10: 0133866246/ISBN-13:9780133866247 and ISBN-10: 013386703X/ISBN-13: 9780133867039. For courses in International Business Cultural Understanding in International Business International Business: The Challenges of Globalizationis a comprehensive introduction to the difficulties of global entrepreneurship. By employing engaging features and real world examples through a concise and focused text, theEighth Edition presents a fresh take on the subject that is both interesting and invaluable to readers. The material has been thoroughly updated based on both reader and instructor feedback and ongoing changes in the international business world to ensure that it remains up-to-date and well received by audiences. Focusing on relating major concepts to concrete examples, this hands-on text is highly relevant to a future career as a global entrepreneur. International Business addresses the issue of cultural barriers that arise in global business, as well as the theory and terminology essential to the process of conducting successful business abroad. Its brief yet inclusive coverage of all major international business topics make it the ideal introductory text for readers exploring this subject.

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