Cases in Strategic Management

Cases in Strategic Management
ISBN-10
0135654580
ISBN-13
9780135654583
Series
Cases in Strategic Management
Pages
659
Language
English
Published
1997
Publisher
Prentice Hall
Author
Fred R. David

Description

A component of David's Strategic Management, 6/e, this book is unique in its lively, conversational style, practitioner-oriented perspective, numerous experiential exercises, and exceptionally up-to-date cases that focus on real companies in the news.

It integrates three very contemporary themes throughout each chapter globalization, the natural environment, and technology. Presents cases for study and skill-building in all the major areas of strategy formulation, implementation, and evaluation.

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