The Truth about Creating Brands People Love
- ISBN-10
- 0137128169
- ISBN-13
- 9780137128167
- Category
- Business & Economics
- Pages
- 211
- Language
- English
- Published
- 2009
- Publisher
- FT Press
- Authors
- Donna Heckler, Brian Till
Description
The quick, complete, easy-to-use guide to brand management! •51 bite-size, fast-paced insights and realistic solutions for building any brand in any marketplace. •Coverage of everything that matters, from positioning through packaging, marketing through metrics. •Easy to read, up-to-date, and practical: distils the entire field of brand management into what you need to succeed!
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