Placing convergence at the center of the discussion, this text uses the technologies we employ every day to explain our current media environment, and to project where we might be headed. Rather than discussing each media industry in isolation, Converging Media shows how each branch of media- print, visual, and audio - relates to and influences the others.
Converging Media: A New Introduction to Mass Communication
And in the midst of this broad economic restructuring , formerly national media networks , such as NBC , CBS , and ABC , were restructured " along global lines , both in business and consumer markets . " ; In Canada , corporate pressure ...
" -Steven Keeler, "Cayuga College" "I would likely adopt. I think this book is quite an improvement over other approaches I've seen. I can't wait to read the finished product." -Mark Braun, "Gustavus Adolphus College"
Converging Media reflects the fundamental changes that digital technologies have made in the way people get their news and entertainment and conduct media commerce. While other Introduction to Mass Communication...
Media Today uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world.
Shaping american telecommunications: A history of technology, policy, and economics. Mahwah, N.J: Routledge. Teske, P. E. (1995). Introduction and Overview. In Paul Teske (Ed.), American regulatory federalism & telecommunications ...
in Miner 2009). While Katz denies that foundations dictate content, others argue that in many ways advertisers are easier to keep at arm's length than foundations that are investing in opportunities that they believe will have a social ...
While there is a lot of popular and academic interest in social media, this is the first academic work which addresses its growing presence in the surveillance of everyday life.
From viral videos on YouTube to mobile television on cell phones and beyond, this book examines television in an age of technological, economic, and cultural convergence.
Media business/7103.481 TV content/6516.154 Social tv/6276.593 Converged media content/5565.936 Convergence of ... Interactive tv/4340.214 Convergent media/4098.611 Mass media/3941.827 Media experience/3929.058 Social network/3921.883 ...