Converging Media: A New Introduction to Mass Communication

Converging Media: A New Introduction to Mass Communication
ISBN-10
0190646659
ISBN-13
9780190646653
Series
Converging Media
Category
Language Arts & Disciplines
Pages
504
Language
English
Published
2018-01-19
Publisher
Oxford University Press, USA
Authors
John V. Pavlik, Shawn McIntosh

Description

Placing convergence at the center of the discussion, this text uses the technologies we employ every day to explain our current media environment, and to project where we might be headed. Rather than discussing each media industry in isolation, Converging Media shows how each branch of media- print, visual, and audio - relates to and influences the others.

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