Converging Media: A New Introduction to Mass Communication
- ISBN-10
- 0199968462
- ISBN-13
- 9780199968466
- Series
- Converging Media
- Category
- Digital media
- Language
- English
- Published
- 2014
- Publisher
- Oxford University Press, USA
- Authors
- John Vernon Pavlik, Shawn McIntosh
Description
Digital media is changing the ways in which we communicate: we watch TV and movies online, call friends on computers, and read newspapers on cell phones. Placing convergence at the center of the discussion, Converging Media: A New Introduction to Mass Communication uses the technologies weemploy everyday to explain our current media environment - and to project where we might be headed. Rather than discussing each media industry in isolation, Converging Media shows how each branch of media (print, visual, and audio) relates to and influences the others. This enables students to seethe inextricable and dynamic relationship between converging media and traditional media formats.
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Other editions
-
- 2018-01-19
- 504 pages
- Paperback
- Oxford University Press, USA
-
- 2016-01
- 504 pages
- Paperback
- Oxford University Press, USA
-
- 2014
- 480 pages
- Paperback
- Oxford University Press, USA
-
- 2011-12-16
- 488 pages
- Paperback
- Oxford University Press, USA
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