Direct Hit: Winning Direct Marketing Campaigns

This guide shows marketing managers how to avoid direct marketing disasters and reap the benefit of properly executed campaigns.

Direct Marketing in Ireland: Theory and Practice
By John Keane, Mary Lawlor
Providing an overview of the tools and techniques required for successful direct marketing strategies in an Irish context, this text covers such topics as: customer acquisition and retention; market research; campaign management and ...
Strategic Database Marketing
By Rob Jackson, Paul Wang
This important book looks into the future and shows marketers and business managers how to take advantage of the countless opportunities new technologies have made available to them.
Contemporary Database Marketing: Concepts and Applications
By Lisa Spiller, Kurt Ruf, Lisa D Spiller Ph D
This book provides a comprehensive, basic introduction to the world of database marketing. Includes extensive exercises devoted to practical applications of concepts in the text.
EMarketing
By Seth Godin
Offering advice from experts and industry leaders, Godin shows small business owners, entrepreneurs, marketing directors, and individuals how to profit from the new technologies--from computer bulletin boards, informercials, 800- and 900 ...