Offering advice from experts and industry leaders, Godin shows small business owners, entrepreneurs, marketing directors, and individuals how to profit from the new technologies--from computer bulletin boards, informercials, 800- and 900-numbers, and database marketing to audiotext, the Internet, and CD-ROM.
This guide shows marketing managers how to avoid direct marketing disasters and reap the benefit of properly executed campaigns.
Providing an overview of the tools and techniques required for successful direct marketing strategies in an Irish context, this text covers such topics as: customer acquisition and retention; market research; campaign management and ...
This important book looks into the future and shows marketers and business managers how to take advantage of the countless opportunities new technologies have made available to them.
This book provides a comprehensive, basic introduction to the world of database marketing. Includes extensive exercises devoted to practical applications of concepts in the text.