Strategic Marketing Problems: International Edition: University of the West Indies
- ISBN-10
- 0273775693
- ISBN-13
- 9780273775690
- Category
- Business & Economics
- Pages
- 744
- Language
- English
- Published
- 2013-11-06
- Publisher
- Pearson Higher Ed
- Authors
- Robert Peterson, Roger Kerin
Description
For undergraduate and graduate marketing strategy courses. A comprehensive, practice-driven approach to developing decision-making skills in marketing. Decision-making in marketing is first and foremost, a skill. And since all skills are learned through practice, Strategic Marketing Problems: Cases and Comments balances the concepts and tools used for solving marketing problems with numerous case studies that challenge students to apply what they’ve learned. This edition features a new chapter on chapter on marketing channel and supply chain strategy and management and ten new cases.
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