An introduction to the fine art of rhetoric explains how this important skill can profoundly influence one's success in one personal and professional life, using contemporary examples to illuminate classical rhetorical strategies and revealing how the forces of persuasion are at work all around us and how they can be used for one's own benefit. Original. 40,000 first printing.
The time-tested secrets this book discloses include Cicero’s three-step strategy for moving an audience to action—as well as Honest Abe’s Shameless Trick of lowering an audience’s expectations by pretending to be unpolished.
This expanded edition also includes a new chapter on how to reset your audience’s priorities, as well as new and improved ArgueLab games to hone your skills.
The time-tested secrets taught in this book include Cicero's three-step strategy for moving an audience to action, and Honest Abe's Shameless Trick for lowering an audience's expectations.
Filled with time-tested secrets for emerging victorious from any dispute, including Cicero's three-step strategy for inspiring action and Honest Abe's Shameless Trick for lowering an audience's expectations, this ... book also includes an ...
This expanded edition also includes a new chapter on how to reset your audience’s priorities, as well as new and improved ArgueLab games to hone your skills.
"Expanded and revised, including new chapters on leadership, Obama's oratorical mastery, the pitfalls of apologies-- and an "Argument lab" section to put your new skills to the test."--P. [4] of cover.
This is a book for when you really have to get your point across.
In Word Hero, Jay Heinrichs rescues the how-to of verbal artistry from cobwebbed textbooks and makes it entirely fresh– even a little mischievous. Fear not: on offer here are not dry, abstract ideas couched in academic jargon.
Discover the art of arguing powerfully, persuasively and positively and you'll have a head start every time you want to: Get your point across effectively Persuade other people to your way of thinking Keep your cool in a heated situation ...
... trailers and pulverized in monstrous pulping machines , and what was once the forest dwelling of the Steller's jay and the brown wood thrush would be transformed into disposable diapers and millions of chopsticks for the Japanese .