Marketing in the 21st Century: New world marketing

Description

A comprehensive overview of current trends, issues, ideas, and practices that are changing the dynamics of marketing--featuring contributions from a global network of leading academics and practitioners.

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Other editions

• 

  Marketing in the 21st Century: Concepts, Challenges and Imperatives

  • 2017-11-01
  • 360 pages
  • Paperback
  • Routledge
• 

  Marketing in the 21st Century: Concepts, Challenges and Imperatives

  • 2017-11-01
  • 336 pages
  • Ebook
  • Routledge
• 

  Marketing in the 21st Century

  • 2007-01-01
  • 1127 pages
  • Paperback
  • Greenwood Publishing Group
• 

  Marketing in the 21st Century: Integrated marketing communication

  • 2007
  • 305 pages
  • Paperback
  • Greenwood Publishing Group

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