Psychological Foundations of Marketing

ISBN-10: 0415620007
ISBN-13: 9780415620000
Series: Psychological Foundations of Marketing
Category: Psychology
Pages: 282
Language: English
Published: 2012
Publisher: Routledge
Author: Allan J. Kimmel

Description

Psychological Foundations of Marketing considers the impact of psychology on marketing practice and research, and highlights the applied aspects of psychological research in the marketplace. This book presents an introduction to both areas, and provides a survey of the various contributions that psychology has made to the field of marketing. Each chapter considers a key topic within psychology, outlines the main theories, and presents various practical applications of the research.

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Other editions

Psychological Foundations of Marketing: The Keys to Consumer Behavior
- 2018-01-12
- 466 pages
- Ebook
- Routledge
Psychological Foundations of Marketing
- 2012-11-12
- 306 pages
- Paperback
- Routledge
Psychological Foundations of Marketing
- 2012
- 282 pages
- Paperback
- Routledge Academic

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