Psychological Foundations of Marketing

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  Psychological Foundations of Marketing: The Keys to Consumer Behavior

  By Allan J Kimmel

  When choice is demotivating: Can one desire too much of a good thing? Journal of Personality and Social Psychology, ... Jones, M.A., Reynolds, K. E., & Arnold, M.J. (2006). Hedonic and utilitarian shopping value: Investigating ...

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  Psychological Foundations of Marketing

  By Allan J. Kimmel

  The answer that is emerging from new research incorporating physiological measures and brain scanning suggests that ... This is an important revelation for advertisers, as evidenced by comments from Advertising Research Foundation's ...

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  Psychological Foundations of Marketing: The Keys to Consumer Behavior

  By Allan J. Kimmel

  Psychology and marketing: a dynamic relationship -- Motivation -- Perception -- Learning -- Decision making -- Consumer attitudes -- Personality and the self-concept -- Social influence -- References -- Index

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  Psychological Foundations of Marketing

  Table 1.2 Psychological constructs and some associated marketing areas Construct Marketing areas Learning Brand recall, loyalty Motivation Consumer needs, choice conflicts Perception Product packaging, advertising content Decision ...

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  Psychological Foundations of Marketing

  By Allan J. Kimmel

  This book presents an introduction to both areas, and provides a survey of the various contributions that psychology has made to the field of marketing.