Marketing Research Essentials
- ISBN-10
- 0471720968
- ISBN-13
- 9780471720966
- Series
- Marketing Research Essentials
- Pages
- 264
- Language
- English
- Published
- 2005-06
- Publisher
- Wiley
- Authors
- Craig A. Hollingshead, Barbara R. Oates
Description
When conducted properly, marketing research can lead to better products, improved services, and a higher level of customer satisfaction. Written by marketing research professionals with over 40 years combined experience, this book is packed with the hottest trends, insights, and advances in the field. It presents a snapshot of the way cutting-edge marketing research is practiced today.
