Book Series: Marketing Research Essentials

Marketing Research Essentials

By Carl D. McDaniel

Written by a highly successful author team with extensive academic and practitioner/managerial background, this text features succinct coverage of marketing research with a managerial orientation.

In a concise manner, the text presents real data by the people who have conducted the real research. The book covers data analysis in both Excel and SPSS. LESS EXPENSIVE … MORE CONVENIENT! Save money—compare with new/used!

Marketing Research Essentials

By Carl McDaniel, Roger H. Gates, Subramanian Sivaramakrishnan

This text offers real data by real people, who have conducted real research and made it really concise for students.

Marketing Research Essentials

By Carl McDaniel, Roger H. Gates

Marketing Research Essentials

By Carl McDaniel, Jr., Roger Gates

Marketing Research Essentials, 4th Edition is filled with cases, chapter-opening vignettes, marketing research war stories, and ethical dilemmas. The text connects the materials to the real world of marketing research,...

Marketing Research Essentials

By Carl D. McDaniel, Roger H. Gates

Written by marketing research professionals with over 40 years combined experience, this book is packed with the hottest trends, insights, and advances in the field.

Marketing Research Essentials

By Craig A. Hollingshead, Barbara R. Oates

Written by marketing research professionals with over 40 years combined experience, this book is packed with the hottest trends, insights, and advances in the field.

Marketing Research Essentials

By Carl D. McDaniel, Roger H. Gates

Marketing Research Essentials

By Carl McDaniel, Roger Gates

Written by marketing research professionals with over 40 years combined experience, this book is packed with the hottest trends, insights, and advances in the field.

Marketing Research Essentials

By Carl McDaniel, Jr., Roger Gates

In the 12th edition of Marketing Research, McDaniel and Gates continue to share their industry experience to teach students how to make critical business decisions through the study of market research.

Marketing Research Essentials

By Carl D. McDaniel

When it comes to putting you on the frontlines of the marketing research industry, McDaniel and Gates stand out from the crowd. These authors deliver the hottest trends, insights, and...

Marketing Research Essentials

By Carl McDaniel, Jr., Roger Gates

In Marketing Research Essentials, 9th Edition, authors Carl McDaniel and Roger Gates share their industry experience to teach students how to make critical business decisions through the study of market...

Marketing Research Essentials

By Carl McDaniel

Marketing Research Essentials

By Carl McDaniel, Carl D. McDaniel, Jr.

McDaniel and Gates stand out from the crowd! When it comes to putting you on the frontlines of the marketing research industry, McDaniel and Gates stand out from the...