Marketing Research Essentials
- ISBN-10
- 1118823001
- ISBN-13
- 9781118823002
- Series
- Marketing Research Essentials
- Category
- Business & Economics
- Pages
- 560
- Language
- English
- Published
- 2013-09-03
- Publisher
- Wiley
- Authors
- Carl McDaniel, Jr.
Description
An accessible text offering a relevant approach to understanding and practicing marketing research The second Canadian edition of Marketing Research Essentials is co-authored by marketing researchers, offering students an inside look into the field. Marketing majors who our required to take a Marketing Research course can benefit from an understanding of what is successful and what isn't. In a concise manner, the text presents real data by the people who have conducted the real research. The book covers data analysis in both Excel and SPSS.
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