Cases in Advertising and Marketing Management: Real Situations for Tomorrow's Managers

Cases in Advertising and Marketing Management: Real Situations for Tomorrow's Managers
ISBN-10
0742538362
ISBN-13
9780742538368
Category
Advertising
Pages
217
Language
English
Published
2007
Publisher
Rowman & Littlefield
Authors
Edd Applegate, Art Johnsen

Description

Offers forty cases focusing on contemporary problems and realistic situations to help students apply what they have learned in previous advertising courses.

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