Successful Global Account Management: Key Strategies and Tools for Managing Global Customers
- ISBN-10
- 0749436042
- ISBN-13
- 9780749436049
- Category
- Business & Economics
- Pages
- 242
- Language
- English
- Published
- 2002
- Publisher
- Kogan Page Publishers
- Authors
- Kevin Wilson, Nick Speare, Samuel J. Reese
Description
While the concept of global account management (GAM) is not new, there are numerous differences (both subtle and overt) between it and the conventional management of overseas accounts. So what are they? How should we define GAM? And how can companies ensure that their global accounts are managed successfully?
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