Services Marketing
- ISBN-10
- 0750625767
- ISBN-13
- 9780750625760
- Series
- Services Marketing
- Category
- Business & Economics
- Pages
- 416
- Language
- English
- Published
- 1998
- Publisher
- Butterworth-Heinemann
- Author
- Colin Egan
Description
Services Marketing is a lively and comprehensive guide to the complex world of services marketing. In a refreshing and accessible manner this book provides a thorough insight into services marketing with the emphasis on 'learning-by-doing'. Extensive use is made of service marketing highlights and mini case studies to demonstrate services marketing management in action.
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Other editions
-
- 2021-10-15
- 684 pages
- Ebook
- World Scientific
-
- 2016-03-29
- 800 pages
- Ebook
- World Scientific Publishing Company
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