This textbook is a useful companion for the CIM professional marketing qualification.
CIM Professional Certificate in Marketing
Marketing is all about putting those benefits into a bundle that will be valued by customers. ... you should be able to: ▫ Explain the principles of product planning ▫ Explain the product life cycle ▫ Explain the importance of ...
CIM Professional Certificate in Marketing, for Exams in 2008/2009
Cim - (1-4) Professional Certificate in Marketing
Customer Communications: Certificate. 2004-2005
Each chapter is packed full of case studies, study tips and activities to test your learning and understanding as you go along. •The coursebooks are the only study guide reviewed and approved by CIM (The Chartered Institute of Marketing). ...
CIM Professional Certificate in Marketing, for Exams in December 2007 and June 2008: Customer communications. Paper 3
CIM Professional Certificate in Marketing, for Exams in 2008: Marketing essentials : study text
CIM Professional Certificate in Marketing, for Exams in 2008: Stakeholder marketing : study text