Advertising Media Workbook and Sourcebook
- ISBN-10
- 0765628759
- ISBN-13
- 9780765628756
- Series
- Advertising Media Workbook and Sourcebook
- Category
- Business & Economics
- Pages
- 238
- Language
- English
- Published
- 2005
- Publisher
- M.E. Sharpe
- Authors
- Donald W. Jugenheimer, Larry D. Kelley
Description
This practical workbook on effective media planning provides media data and secondary source material, and includes coverage of cable TV and the Internet. Each section opens with a brief text segment and sample source materials from actual advertising and media companies, followed by numerous hands-on exercises.
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