Advertising Media Workbook and Sourcebook
- ISBN-10
- 1317477596
- ISBN-13
- 9781317477594
- Series
- Advertising Media Workbook and Sourcebook
- Category
- Business & Economics
- Pages
- 352
- Language
- English
- Published
- 2015-01-05
- Publisher
- Routledge
- Authors
- Kim Bartel Sheehan, D. W. Jugenheimer, L. D. Kelley
Description
This combination of workbook and sourcebook presents both easy-to-understand explanations of advertising media sources and calculations along with real-world examples of source material from advertising and media companies. It is designed for both practitioners and students - anyone who wants to master the process of advertising media planning. Each of the book's 45 concise units opens with a brief text segment, presents sample source materials from actual advertising and media companies, and concludes with plenty of hands-on exercises. Units are compact and easy-to-understand, and they progres.
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