This book provides simple explanations of advertising media sources and calculations along with real-world examples of source material from advertising and media companies.
This book provides simple explanations of advertising media sources and calculations along with real-world examples of source material from advertising and media companies.
Advertising Media Workbook and Sourcebook
Search engine marketing is also used on mobile sites for the popular search engines such as Google. Google recently purchased a company called AdMob, which gave them the ability to use the adwords technology with mobile phones.
The new edition of this practical tool combines easy-to-understand explanations of advertising media sources and calculations with real-world examples of actual source material from advertising and media companies.
Advertising Media Workbook and Sourcebook