Advertising Media Workbook and Sourcebook

  • Advertising Media Workbook and Sourcebook
    By Larry Kelley, Kim Sheehan, Donald W. Jugenheimer

    This book provides simple explanations of advertising media sources and calculations along with real-world examples of source material from advertising and media companies.

  • Advertising Media Workbook and Sourcebook
    By Larry Kelley, Kim Sheehan, Donald W. Jugenheimer

    This book provides simple explanations of advertising media sources and calculations along with real-world examples of source material from advertising and media companies.

  • Advertising Media Workbook and Sourcebook
    By Kim Bartel Sheehan, D. W. Jugenheimer, L. D. Kelley

    Advertising Media Workbook and Sourcebook

  • Advertising Media Workbook and Sourcebook
    By Kim Bartel Sheehan, D. W. Jugenheimer, L. D. Kelley

    Search engine marketing is also used on mobile sites for the popular search engines such as Google. Google recently purchased a company called AdMob, which gave them the ability to use the adwords technology with mobile phones.

  • Advertising Media Workbook and Sourcebook
    By Donald W. Jugenheimer, Larry D. Kelley

    The new edition of this practical tool combines easy-to-understand explanations of advertising media sources and calculations with real-world examples of actual source material from advertising and media companies.

  • Advertising Media Workbook and Sourcebook
    By Kim Sheehan, Donald W. Jugenheimer, Larry D. Kelley

    Advertising Media Workbook and Sourcebook