This two-volume reference work provides an alphabetical list of brands sorted by manufacturers, distributors, marketers and importers. Each company's brands, trademarks and trade names accompany the listing in alphabetical sequence. In addition, addresses and fax/phone numbers are provided.
Companies and Their Brands lists manufacturers and distributors, from small businesses to large corporations and from the public and private sectors.
This book argues that because of this and because of the power of not-for-profit brands like the Red Cross or Oxfam, all organisations should make the brand their central organising principle, guiding every decision and every action.
Companies and Their Brands: L-Z
The Human Brand is essential reading for understanding how and why we make the choices we do, as well as what it takes for companies and brands to earn and keep our loyalty in the digital age.
Now in its third revised and enhanced edition, Power Brands incorporates many recent advances in the field: New research on the evolution of brand relevance - both in B2C and B2B.
This interesting book covers the development of 19 prominent European, American and Asian companies from their humble origins to their current status as global operators.
Companies and Their Brands: Manufacturers, Their Addresses and Phone Numbers, and the Consumer Products They Produce
Companies & Their Brands lists over 360,000 brands and the more than 100,000 companies that produce them.
Companies and Their Brands
Secondly, this book advocates a new stance on positioning, teaching the reader to look from the inside-out, instead of adopting the usual outside-in methodology.