Survey Questions: Handcrafting the Standardized Questionnaire

Survey Questions: Handcrafting the Standardized Questionnaire
ISBN-10
0803927436
ISBN-13
9780803927438
Category
Social Science
Pages
84
Language
English
Published
1986-09
Publisher
SAGE
Authors
Stanley Presser, Jean M. Converse

Description

"An extremely useful handbook for students and any newcomers to survey research."--NetworkRecent research has yielded many new clues about how survey questions "behave," and some of these findings have offered practical guidance for question writing. Volume 63 reviews this experimental literature and provides both general guiding principles and specific advice on how to develop a survey questionnaire, emphasizing the practical implications of the experience and research of questionnaire designers. The authors also suggest a number of ways in which to make pilot and pretest work more fruitful. The material is easily accessible, yet professionally sophisticated.This volume should be useful to social scientists and others who design survey questionnaires. Learn more about "The Little Green Book" - QASS Series! Click Here

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