Methods for Consumer Research, Volume One: New Approaches to Classic Methods brings together world leading experts in global consumer research who provide a fully comprehensive state-of-the-art coverage of advances in the classical methods of consumer science. The book touches on the latest developments in qualitative techniques, including coverage of both focus groups and social media, while also focusing on liking, a fundamental principle of consumer science, consumer segmentation, and the influence of extrinsic product characteristics, such as packaging and presentation on consumer liking. In conjunction with the second volume, which covers alternative approaches and special applications, this book is an invaluable reference for academics working in the fields of in-sensory and consumer science, psychology, marketing and nutrition. And, with examples of the methodology being applied throughout, it serves as a practical guide to research and development managers in both food and non-food companies. Presents a fully comprehensive coverage of the latest developments in the classical methodologies of consumer research Provides examples of successful application of the methodologies presented Includes focus groups and social media discussions Encompasses consumer segmentation, with a focus on psychographics and genetics
In conjunction with the first volume, which covers new approaches to classical methodology, this book is an invaluable reference for academics working in the fields of in-sensory and consumer science, psychology, marketing and nutrition.
This volume is organized into three parts: (1) philosophical orientations toward consumer behavior research, (2) analytic strategies for consumer behavior research, and (3) applications of these orientations and strategies to current ...
The Handbook of Research Methods in Consumer Psychology is essential reading for researchers, students, and professionals interested in consumer psychology and behavior.
In Asia Pacific Advances in Consumer Research, Volume 1, edited by Joseph A. Cote and Siew Meng Leong, 306–310. Provo, UT: Association for Consumer Research. Gould, S. J. 1995a. “Researcher Introspection as a Method in Consumer ...
Chapter 1: Recent advances in consumer science. In: Ares, G., Varela, P. (Eds.), Methods in Consumer Research, Volume 1, New Approaches to Classic Methods. Woodhead Publishing Series in Food Science, Technology and Nutrition.
Sensory analysis is an important tool in new product development. There has recently been significant development in the methods used to capture sensory perception of a product.
Köster E, Mojet J. “Complexity of Consumer Perception: Thoughts on Pre-Product Launch Research,” in Methods in Consumer Research, Volume 1: New Approaches to Classic Methods, ed. Elsevier Ltd (Amsterdam).
188-253. Ward, S., "Consumer Socialization," Journal of Consumer Research, Vol. 1, No. 2, Sept. 1974, pp. 1-14. ... G. J., "The Discriminative Efficiency of Common Scaling Methods," Journal of Sensory Studies, Vol. 1,'No. 1, 1986, pp.
Guidelines for Sensory Analysis in Food Product Development and Quality Control. Chapman & Hall, London. Matulis, R.J., Mckeith, F.K., Brewer, M.S., 1994. Physical and sensory characteristics of commercially available frankfurters.
This handbook provides an up-to-date reference point for ethnography in healthcare research. Taking a multi-disciplinary approach, the chapters offer a holistic view of ethnography within medical contexts.