The McDonaldization of Society: An Investigation Into the Changing Character of Contemporary Social Life
- ISBN-10
- 0803990766
- ISBN-13
- 9780803990760
- Series
- The McDonaldization of Society
- Category
- Social Science / Sociology / General
- Pages
- 265
- Language
- English
- Published
- 1996
- Publisher
- Pine Forge Press
- Author
- George Ritzer
Description
The First Edition of The McDonaldization of Society has been an international bestseller and acclaimed worldwide, largely because of its effectiveness in conveying the `sociological imagination′. The power of sociology is in its abstract concepts, but this also makes it extremely hard to teach. George Ritzer takes students to a world they know and it encourages them to see it in an alternative perspective. The Revised Edition is more streamlined and reflects the fact that `McDonaldization′ has been an increasingly global phenomenon over the last three years.
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Other editions
-
- 2020-12-03
- 233 pages
- Paperback
- SAGE Publications
-
- 2018-01-12
- 292 pages
- Paperback
- SAGE Publications
-
- 2018-01-12
- 271 pages
- Paperback
- SAGE Publications
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