... and Scott C. Purvis COPYCHASERS ON CREATING BUSINESS TO BUSINESS Ads , by Edmund O. Lawler STRATEGY IN ADVERTISING , by Leo Bogart HOW TO PRODUCE CREATIVE ADVERTISING , by Ann Keding and Thomas Bivins How to DEVELOP A SUCCESSFUI .
This is a new edition of an established book, updated with the latest research on the shopper/buyer and how to reach their 'tipping point' when the decision to buy is made, now covering mobile, online and bricks-and-mortar sales and ...
The book now also considers using sales promotions when things go wrong. The competition for customers is fierce – finding new ones, persuading others to switch and then retaining them are ongoing tasks. Sales promotion is primarily ...
Finding the right way to approach your audience is vitally important to any promotional marketing plan. This book will show you how to set up you an effective and affordable promotional marketing plan of your own.
This book highlights key developments and helps you to avoid possible legal pitfalls and offers straightforward, no-nonsense advice. It uses a question and answer format for quick reference, saving you valuable time.
Direct marketing is widely acknowledged as one of the most popular and effective marketing communications tools.
With chapters written by leading international scholars working at the intersections of media studies and advertising studies, this book is a go-to source for those looking to understand the ways advertising has shaped consumer culture, in ...
Although this book was written for writers promoting their books, these Âpromotional tips can be applied to any products you may wish to promote via the Internet.
Essentials of the Promotional Mix
The first hands-on guide devoted exclusively to the subject, this book tells advertising and marketing professionals what they need to know to create and manage online promotions that pop.
Promotional Strategy: Managing the Marketing Communications Process