Examines the purposes, methods, and forms of advertising, and shows readers how they can make their own advertisements.
Scientific Advertising
" Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and ...
Breakthrough Advertising
'Advertising' covers the conceptual process, from developing smart strategy to executing it with strong, distinctive copy. Over 200 advertisements demonstrate the strong thinking and writing that underlie the best advertising.
J. Hofmeyr and B. Rice, Commitment-Led Marketing (Chicester: Wiley, 2000) An interesting way of looking at positioning to appeal to potentially available consumers. J. Rossiter, 'Branding Explained: Defining and Measuring Brand ...
Supported by current research, Seducing the Subconscious shows us just how strange and complicated our relationship is with the ads we see every day. We have a love-hate relationship with advertising.
Outlines the history and purpose of advertising, discusses target audiences, the techniques advertisers use, hidden advertisements, limits on advertising, and ways to strike back at advertisers, and suggests related activities.
M: Advertising examines advertising from the inside, from the perspective of the advertiser (the client) and the specialists who create advertising, the ad agency.
The Third Edition of the bestseller is packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter.
How has this happended? And is there anything we can do about it? In this challenging book, Orlando Wood argues that a golden age for advertising technology has been far from a golden age for advertising creativity.