A behind the scenes look at the most successful antilittering campaign in history.
CVS Health, one of the leading drug stores in the U.S. pharmacy industry, had recently announced their "Beauty in Real Life" campaign, which declares that the company would no longer use airbrushing in their beauty product marketing images.
Darcy Malone can't quite believe she's let smooth-talking tycoon Trey Kent talk her into posing as his fiancee for a high-profile TV advertising campaign.
Major Marketing Campaigns Annual profiles 100 major marketing initiatives of the previous calendar year.
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Major Marketing Campaigns Annual
A continuation of Encyclopedia of Major Marketing Campaigns (1999,2007, 2013), this volume expands its international coverage through its 100 essays covering some of the top global and emerging brands that appeared from 2014 to 2018.
An comprehensive A-Z guide to the themes and symbols that lie behind the imagery of Western and Eastern art and literature, from ancient times to the present day. (From back cover).
Ce texte, à méditer dès que l'on tente de trop torturer les chiffres pour mieux les faire parler, est à rapprocher de ce qu'écrivait un siècle plus tôt Fedor Dostoïevski dans Les Carnets de la maison morte : « Je remarquerai à propos ...
Essay from the year 2007 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: Distinction, Macquarie University, course: ICOM 821 Intercultural Communication, language: English, abstract: This paper ...
Banners and Dragons is a practical workbook of simple, low-cost and spectacular campaigning techniques.