Banners and Dragons: The Complete Guide to Creative Campaigning
- ISBN-10
- 1873328591
- ISBN-13
- 9781873328590
- Category
- Advertising campaigns
- Pages
- 112
- Language
- English
- Published
- 2003
- Publisher
- Amnesty International
- Author
- Dan Jones
Description
If you are seeking publicity for your good cause, then this is the book for you. Distilled from decades of famous Amnesty International campaigning initiatives, it is a wonderfully illustrated collection of eye-catching ideas and practical 'how-to-do-it' techniques. From giant puppets to school assemblies, floating candles to organising a clubnight, these are breath-taking ways of making your good cause visible. What's more, they are great fun. Do you need to be a Michelangelo or Damien Hirst to hog the limelight? Absolutely not!
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